Customer Engagement Marketing

by V. Kumar (Editor), Colleen M. Harmeling (Editor), Robert W. Palmatier (Editor)

New
Hardcover
2017
$256.08

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies.

Synopsis

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies.

$256.08

Quantity

20+ in stock

More Information

Format: Hardcover
Pages: 346
Edition: 1st ed. 2018
Publisher: Palgrave Macmillan
Published: 09 Oct 2017
ISBN 10: 3319619845
ISBN 13: 9783319619842

Customer Engagement Marketing

New

$256.08

Synopsis

$256.08

More Information