Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 (Springer Proceedings in Business and Economics)

by Francisco J . Martínez - López (Editor), JuanCarlosGázquez-Abad (Editor), KusumAilawadi (Editor), María Jesús Yagüe (Editor)

• New

  Paperback
  2017

  $131.14

  This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona.