Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 (Springer Proceedings in Business and Economics)

Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 (Springer Proceedings in Business and Economics)

by Francisco J . Martínez - López (Editor), JuanCarlosGázquez-Abad (Editor), María Jesús Yagüe (Editor), KusumAilawadi (Editor)

Synopsis

This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona.

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Quantity

10 in stock

More Information

Format: Paperback
Pages: 224
Edition: 1st ed. 2017
Publisher: Springer
Published: 23 Jun 2017

ISBN 10: 3319597000
ISBN 13: 9783319597003