Handbook of Marketing Decision Models: 254 (International Series in Operations Research & Management Science)

by Berend Wierenga (Editor), Berend Wierenga (Editor), Ralf van der Lans (Editor)

New
Hardcover
2017
$379.70

In addition, it contains chapters on recent methodological developments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement.

Synopsis

In addition, it contains chapters on recent methodological developments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement.

$379.70

Quantity

20+ in stock

More Information

Format: Hardcover
Pages: 612
Edition: 2nd ed. 2017
Publisher: Springer
Published: 03 Sep 2017
ISBN 10: 3319569392
ISBN 13: 9783319569390

Handbook of Marketing Decision Models: 254 (International Series in Operations Research & Management Science)

New

$379.70

Synopsis

$379.70

More Information