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Electronic Word of Mouth (eWOM) in the Marketing Context: A State of the Art Analysis and Future Directions (SpringerBriefs in Business)

Electronic Word of Mouth (eWOM) in the Marketing Context: A State of the Art Analysis and Future Directions (SpringerBriefs in Business)

by Michael D. Williams (Contributor), Yogesh K. Dwivedi (Contributor), Elvira Ismagilova (Author), Emma Slade (Contributor)

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    Paperback 2017

    $61.97
Synopsis

This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing.

$61.97

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10 in stock

More Information

Format: Paperback
 Pages: 156
 Edition: 1st ed. 2017
 Publisher: Springer
Published: 09 Mar 2017
ISBN 10: 3319524585
ISBN 13: 9783319524580