The Social Organisation of Marketing: A Figurational Approach to People, Organisations, and Markets

The Social Organisation of Marketing: A Figurational Approach to People, Organisations, and Markets

by John Connolly (Editor), Paddy Dolan (Editor)

Synopsis

The book examines the social processes which have shaped the development and organisation of various marketing practices and activities, and the markets associated with them.

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20+ in stock

More Information

Format: Hardcover
Pages: 246
Edition: 1st ed. 2017
Publisher: Palgrave Macmillan
Published: 23 Aug 2017

ISBN 10: 3319515705
ISBN 13: 9783319515700