Value-Oriented Media Management: Decision Making Between Profit and Responsibility (Media Business and Innovation)

by Klaus-DieterAltmeppen (Editor), C . Ann Hollifield (Editor), JoostvanLoon (Editor)

• New

  Hardcover
  2017

  $172.46

  In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers' decisions.