Introduction to Electronic Commerce and Social Commerce (Springer Texts in Business and Economics)

Introduction to Electronic Commerce and Social Commerce (Springer Texts in Business and Economics)

by David King (Author), David King (Author), Efraim Turban (Author), Jon Outland (Author), Judy Whiteside (Author)

Synopsis

and a Companion Website that includes EC support technologies as well as online files.The book is organized into 12 chapters grouped into 6 parts. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks.

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More Information

Format: Hardcover
Pages: 460
Edition: 4th ed. 2017
Publisher: Springer
Published: 04 May 2017

ISBN 10: 3319500902
ISBN 13: 9783319500904