Evolving Business Models: How CEOs Transform Traditional Companies (Management for Professionals)

by Andreas Herrmann (Editor), ThomasBieger (Editor), Christoph Franz (Editor)

• New

  Hardcover
  2017

  $97.28

  As such, CEOs need to adopt new business models for these established industries, while many companies have to reinvent themselves by developing new products for new markets. Issues such as organizational transformation, new product development, implementing a new organizational spirit, and many more are discussed.