Communication Excellence: How to Develop, Manage and Lead Exceptional Communications (The European Communication Monitor)

Communication Excellence: How to Develop, Manage and Lead Exceptional Communications (The European Communication Monitor)

by Ansgar Zerfass (Contributor), Ansgar Zerfass (Contributor), Piet Verhoeven (Contributor), Ángeles Moreno (Contributor), Ralph Tench (Author), Dejan Vercic (Contributor)

Synopsis

Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication.

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More Information

Format: Paperback
Pages: 247
Edition: 1st ed. 2017
Publisher: Palgrave Macmillan
Published: 04 Apr 2017

ISBN 10: 3319488597
ISBN 13: 9783319488592