Brand Fans: Lessons from the World's Greatest Sporting Brands

by Constantino Stavros (Author), Aaron C.T. Smith (Author), Kate Westberg (Author)

New
Hardcover
2017
$173.94

Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport's leading brands.

Synopsis

Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport's leading brands.

$173.94

Quantity

20+ in stock

More Information

Format: Hardcover
Pages: 259
Edition: 1st ed. 2017
Publisher: Palgrave Macmillan
Published: 10 Feb 2017
ISBN 10: 3319488538
ISBN 13: 9783319488530

Brand Fans: Lessons from the World's Greatest Sporting Brands

New

$173.94

Synopsis

$173.94

More Information