Marketing and American Consumer Culture: A Cultural Studies Analysis

New
Hardcover
2016
$64.91

This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing's role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.

Synopsis

This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing's role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.

$64.91

Quantity

20+ in stock

More Information

Format: Hardcover
Pages: 178
Edition: 1st ed. 2016
Publisher: Palgrave Macmillan
Published: 28 Dec 2016
ISBN 10: 3319473271
ISBN 13: 9783319473277

Marketing and American Consumer Culture: A Cultural Studies Analysis

New

$64.91

Synopsis

$64.91

More Information