The Complexity Turn: Cultural, Management, and Marketing Applications

The Complexity Turn: Cultural, Management, and Marketing Applications

by Arch G . Woodside (Editor), Arch Woodside (Editor)

Synopsis

A second tenet: modeling contrarian cases is useful because a high or low score for any given antecedent condition (X) associates with a high Y, low Y, and is irrelevant for high/low Y in some recipes in the same data set.

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Quantity

20+ in stock

More Information

Format: Hardcover
Pages: 282
Edition: 1st ed. 2017
Publisher: Springer
Published: 31 Mar 2017

ISBN 10: 3319470264
ISBN 13: 9783319470269