Lead Market India: Key Elements and Corporate Perspectives for Frugal Innovations (India Studies in Business and Economics)

by Cornelius Herstatt (Editor), RajnishTiwari (Editor)

New
Hardcover
2016
$166.74

However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries.

Synopsis

However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries.

$166.74

Quantity

20+ in stock

More Information

Format: Hardcover
Pages: 268
Edition: 1st ed. 2017
Publisher: Springer
Published: 18 Dec 2016
ISBN 10: 331946390X
ISBN 13: 9783319463902

Lead Market India: Key Elements and Corporate Perspectives for Frugal Innovations (India Studies in Business and Economics)

New

$166.74

Synopsis

$166.74

More Information