by Matthias Karmasin (Editor), SandraDiehl (Editor), Barbara Mueller (Editor)
Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program.
Format: Hardcover
Pages: 516
Edition: 1st ed. 2017
Publisher: Springer
Published: 06 Jan 2017
ISBN 10: 3319446983
ISBN 13: 9783319446981