Advances in National Brand and Private Label Marketing: Third International Conference, 2016 (Springer Proceedings in Business and Economics)

by Francisco J. Martínez-López (Editor), Juan Carlos Gázquez-Abad (Editor), Els Gijsbrecht (Editor)

• New

  Paperback
  2016

  $127.76

  This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona.