Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing : Proceedings of the 2013 World Marketing Congress (Developments ... of the Academy of Marketing Science)

Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing : Proceedings of the 2013 World Marketing Congress (Developments ... of the Academy of Marketing Science)

by Colin Campbell (Editor), JunzhaoJonathonMa (Editor)

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Format: Paperback
Pages: 956
Edition: Softcover reprint of the original 1st ed. 2016
Publisher: Springer
Published: 02 Dec 2017

ISBN 10: 3319373625
ISBN 13: 9783319373621