Interfirm Networks: Franchising, Cooperatives and Strategic Alliances

Interfirm Networks: Franchising, Cooperatives and Strategic Alliances

by Gérard Cliquet (Editor), Georg Hendrikse (Editor), Thomas Ehrmann (Editor), Josef Windsperger (Editor), Gérard Cliquet (Editor)

Synopsis

The organization of interfirm networks, such as alliances, cooperatives, franchise and retail chains, has become an important research topic in the field of economics, marketing, strategic management, and organization theory.

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More Information

Format: Paperback
Pages: 332
Edition: Softcover reprint of the original 1st ed. 2015
Publisher: Springer
Published: 10 Sep 2016

ISBN 10: 3319358502
ISBN 13: 9783319358505