Services Marketing Cases in Emerging Markets: An Asian Perspective

by SanjitKumarRoy (Editor), Bang Nguyen (Editor), Dilip S . Mutum (Editor)

New
Hardcover
2016
$83.90

This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies.

Synopsis

This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies.

$83.90

Quantity

20+ in stock

More Information

Format: Hardcover
Pages: 196
Edition: 1st ed. 2017
Publisher: Springer
Published: 15 Sep 2016
ISBN 10: 3319329685
ISBN 13: 9783319329680

Services Marketing Cases in Emerging Markets: An Asian Perspective

New

$83.90

Synopsis

$83.90

More Information