Mobile Marketing Channel: Online Consumer Behavior (SpringerBriefs in Business)

by Mahmud Akhter Shareef (Author), Mahmud Akhter Shareef (Author), Yogesh K. Dwivedi (Author), Vinod Kumar (Author)

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Paperback
2016
$58.53

This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels.

Synopsis

This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels.

$58.53

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10 in stock

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Format: Paperback
Pages: 152
Edition: 1st ed. 2016
Publisher: Springer
Published: 24 Jun 2016
ISBN 10: 3319312855
ISBN 13: 9783319312859

Mobile Marketing Channel: Online Consumer Behavior (SpringerBriefs in Business)

New

$58.53

Synopsis

$58.53

More Information