Mobile Marketing Channel: Online Consumer Behavior (SpringerBriefs in Business)

Mobile Marketing Channel: Online Consumer Behavior (SpringerBriefs in Business)

by Mahmud Akhter Shareef (Author), Mahmud Akhter Shareef (Author), Vinod Kumar (Author), Yogesh K. Dwivedi (Author)

Synopsis

This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels.

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10 in stock

More Information

Format: Paperback
Pages: 152
Edition: 1st ed. 2016
Publisher: Springer
Published: 24 Jun 2016

ISBN 10: 3319312855
ISBN 13: 9783319312859