Market Entry in China: Case Studies on Strategy, Marketing, and Branding (Management for Professionals)

by Christiane Prange (Editor)

• New

  Hardcover
  2016

  $92.42

  This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.