Why Engagement Matters: Cross-Disciplinary Perspectives of User Engagement in Digital Media

by Paul Cairns (Editor), Heather O'Brien (Editor)

• New

  Hardcover
  2016

  $175.49

  The book concludes by bringing together the cross-disciplinary perspectives presented in each chapter and proposing an agenda for future research in this area. The book will appeal to established and emerging academic and industry researchers looking to pursue research and its challenges.