Social Media Management: Technologies and Strategies for Creating Business Value (Springer Texts in Business and Economics)

New
Hardcover
2015
$73.98

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value.

Synopsis

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value.

$73.98

Quantity

4 in stock

More Information

Format: Hardcover
Pages: 272
Edition: 1st ed. 2016
Publisher: Springer
Published: 23 Nov 2015
ISBN 10: 3319219898
ISBN 13: 9783319219899

Social Media Management: Technologies and Strategies for Creating Business Value (Springer Texts in Business and Economics)

New

$73.98

Synopsis

$73.98

More Information