Transformational Sales: Making a Difference with Strategic Customers

Transformational Sales: Making a Difference with Strategic Customers

by Marian Dingena (Author), Philip Kotler (Author), Waldemar Pfoertsch (Author)

Synopsis

� Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers.

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More Information

Format: Hardcover
Pages: 188
Edition: 1st ed. 2016
Publisher: Springer
Published: 11 Sep 2015

ISBN 10: 3319206052
ISBN 13: 9783319206059