Advances in National Brand and Private Label Marketing: Second International Conference, 2015 (Springer Proceedings in Business and Economics)

Advances in National Brand and Private Label Marketing: Second International Conference, 2015 (Springer Proceedings in Business and Economics)

by Francisco J. Martínez-López (Editor), Juan Carlos Gázquez-Abad (Editor), Raj Sethuraman (Editor)

Synopsis

This book presents the latest research and recent studies in the field of national brand and private label marketing.

$132.18

Save:$12.11 (8%)

Quantity

10 in stock

More Information

Format: Paperback
Pages: 224
Edition: 2015
Publisher: Springer
Published: 14 Jul 2015

ISBN 10: 3319201816
ISBN 13: 9783319201818