Advances in National Brand and Private Label Marketing: Second International Conference, 2015 (Springer Proceedings in Business and Economics)

by Francisco J. Martínez-López (Editor), Juan Carlos Gázquez-Abad (Editor), Raj Sethuraman (Editor)

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Paperback
2015
$113.62

This book presents the latest research and recent studies in the field of national brand and private label marketing.

Synopsis

This book presents the latest research and recent studies in the field of national brand and private label marketing.

$113.62

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Format: Paperback
Pages: 224
Edition: 2015
Publisher: Springer
Published: 14 Jul 2015
ISBN 10: 3319201816
ISBN 13: 9783319201818

Advances in National Brand and Private Label Marketing: Second International Conference, 2015 (Springer Proceedings in Business and Economics)

New

$113.62

Synopsis

$113.62

More Information