Frugal Innovation in Healthcare: How Targeting Low-Income Markets Leads to Disruptive Innovation (India Studies in Business and Economics)

by Cornelius Herstatt (Author), Aditi Ramdorai (Author)

New
Hardcover
2015
$106.67

The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India.

Synopsis

The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India.

$106.67

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20+ in stock

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Format: Hardcover
Pages: 200
Edition: 2015
Publisher: Springer
Published: 19 Jul 2015
ISBN 10: 3319163353
ISBN 13: 9783319163352

Frugal Innovation in Healthcare: How Targeting Low-Income Markets Leads to Disruptive Innovation (India Studies in Business and Economics)

New

$106.67

Synopsis

$106.67

More Information