Interfirm Networks: Franchising, Cooperatives and Strategic Alliances

Interfirm Networks: Franchising, Cooperatives and Strategic Alliances

by Gérard Cliquet (Editor), Gérard Cliquet (Editor), Thomas Ehrmann (Editor), Josef Windsperger (Editor)

Synopsis

The organization of interfirm networks, such as alliances, cooperatives, franchise and retail chains, has become an important research topic in the field of economics, marketing, strategic management, and organization theory.

$155.32

Quantity

20+ in stock

More Information

Format: Hardcover
Pages: 332
Edition: 2015
Publisher: Springer
Published: 18 Dec 2014

ISBN 10: 3319101838
ISBN 13: 9783319101835