Managing Media Firms and Industries: What's So Special About Media Management? (Media Business and Innovation)

by Charles Brown (Editor), Gregory Ferrell Lowe (Editor), Charles Brown (Editor), Gregory Ferrell Lowe (Editor)

• New

  Hardcover
  2015

  $196.52

  This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects.