National Brands and Private Labels in Retailing: First International Symposium NB&PL, Barcelona, June 2014 (Springer Proceedings in Business and Economics)

by Francisco J. Martínez-López (Editor), Juan Carlos Gázquez-Abad (Editor), Irene Esteban-Millat (Editor), Juan Antonio Mondéjar-Jiménez (Editor)

• New

  Paperback
  2014

  $132.18

  This book presents latest findings on brand marketing in retail. In times of economic downturn a new retailing landscape is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. the new retailing landscape , with special focus on fast moving consumer goods retailing;