Social Media and Emerging Economies: Technological, Cultural and Economic Implications (SpringerBriefs in Business)

by Manlio Del Giudice (Author), Maria Rosaria Della Peruta (Contributor), Manlio Del Giudice (Author), Maria Rosaria Della Peruta (Contributor), Elias G. Carayannis (Contributor)

• New

  Paperback
  2013

  $53.41

  The authors utilize social network analysis to determine how entrepreneurs in emerging economies identify their most beneficial social contacts and use those contacts to leverage the resources needed for their enterprises, revealing new insights on the process of business creation and economic development in the networked age.