Aiming Big with Small Cars: Emergence of a Lead Market in India (India Studies in Business and Economics)

by Cornelius Herstatt (Author), Cornelius Herstatt (Author), Rajnish Tiwari (Author)

New
Hardcover
2013
$146.85

This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. It questions the conventional wisdom and updates the theory of lead markets to better reflect the changing realities on ground.

Synopsis

This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. It questions the conventional wisdom and updates the theory of lead markets to better reflect the changing realities on ground.

$146.85

Quantity

20+ in stock

More Information

Format: Hardcover
Pages: 260
Edition: 2014
Publisher: Springer
Published: 12 Nov 2013
ISBN 10: 331902065X
ISBN 13: 9783319020655

Aiming Big with Small Cars: Emergence of a Lead Market in India (India Studies in Business and Economics)

New

$146.85

Synopsis

$146.85

More Information