Integrated Marketing Communications: A Global Brand-Driven Approach

Integrated Marketing Communications: A Global Brand-Driven Approach

by Philip J. Kitchen (Author), Marwa E. Tourky (Author)

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Format: Paperback
Pages: 384
Edition: 2nd ed. 2022
Publisher: Palgrave Macmillan
Published: 17 Oct 2021

ISBN 10: 303076415X
ISBN 13: 9783030764159