Generation Z Marketing and Management in Tourism and Hospitality: The Future of the Industry

Generation Z Marketing and Management in Tourism and Hospitality: The Future of the Industry

by Sarah Williams (Editor), Roya Rahimi (Editor), Bendegul Okumus (Editor), Nikolaos Stylos (Editor)

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Format: Paperback
Pages: 362
Edition: 1st ed. 2021
Publisher: Palgrave Macmillan
Published: 26 May 2022

ISBN 10: 3030706974
ISBN 13: 9783030706975