Competitive Branding Strategies: Managing Performance in Emerging Markets

by Rajagopal (Author), RajaGopal (Author), Rajagopal (Author)

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Paperback
2020
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Format: Paperback
Pages: 313
Edition: 1st ed. 2019
Publisher: Palgrave Macmillan
Published: 08 Oct 2020
ISBN 10: 3030249352
ISBN 13: 9783030249359

Competitive Branding Strategies: Managing Performance in Emerging Markets

New

$88.17

$88.17

More Information