Competitive Branding Strategies: Managing Performance in Emerging Markets

Competitive Branding Strategies: Managing Performance in Emerging Markets

by Rajagopal (Author), RajaGopal (Author), Rajagopal (Author)

$162.15

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20+ in stock

More Information

Format: Hardcover
Pages: 313
Edition: 1st ed. 2019
Publisher: Palgrave Macmillan
Published: 08 Oct 2019

ISBN 10: 3030249328
ISBN 13: 9783030249328