Consumer Engineering, 1920s–1970s: Marketing between Expert Planning and Consumer Responsiveness (Worlds of Consumption)

Consumer Engineering, 1920s–1970s: Marketing between Expert Planning and Consumer Responsiveness (Worlds of Consumption)

by Gary Cross (Editor), Gary Cross (Editor), Ingo Köhler (Editor), Jan Logemann (Editor)

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More Information

Format: Paperback
Pages: 307
Edition: 1st ed. 2019
Publisher: Palgrave Macmillan
Published: 14 Aug 2020

ISBN 10: 3030145662
ISBN 13: 9783030145668