Digital Transformation in Business and Society: Theory and Cases

by JustinPaul (Editor), Babu George (Editor)

• New

  Hardcover
  2019

  $184.82

  The digital traces that people leave behind as they conduct their daily lives provide a powerful resource for businesses to better understand the dynamics of an otherwise chaotic society. Digital technologies have become omnipresent in our lives and we still do not fully know how to make the best use of the data these technologies could harness. Businesses leveraging big data appropriately could definitely gain a sustainable competitive advantage. This book discusess a variety of digital technologies and how they transform people and organizations. It debates the societal consequences of the yet unfolding technological revolution and proposes alternatives for harnessing disruptive technologies for the greater benefit of all. This book will have wide appeal to academics in technology management, strategy, marketing, and human resource management.