The Fundamentals of Typography

by Gavin Ambrose (Author), PaulHarris (Author)

• Used

  Paperback
  2011

  $4.98

  Introduces the fundamental principles of typographic theory and practice. This title covers a range of subjects, including the history of typography, typographic detailing and the use of creative typography across a range of media. It offers an essential guide to the subject of typography and its role within graphic design.

• Used

  Paperback
  2005

  $3.44

  Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or express the personality of a person or organisation. Typefaces vary from clear and distinguishable letterforms that are suitable for extended blocks of text, to more dramatic and eye-catching typefaces that grab attention and are used in newspaper headlines and advertisements. Basics Design: Typography aims to impart a comprehensive understanding of typography, to explore its history, theory and practice. Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design.