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Basics Marketing 03: Marketing Management

Basics Marketing 03: Marketing Management

by Brian Sheehan (Author)

  • Used

    Paperback 2011

    $8.83
Synopsis

Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another. This book helps bridge that divide to help students master the business of marketing.

$8.83

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1 in stock

More Information

Format: Paperback
 Pages: 176
 Publisher: AVA Publishing
Published: 18 Jul 2011
ISBN 10: 2940411514
ISBN 13: 9782940411511
Book Overview: Marketing Management provides a battery of invaluable business skills, ideas and tools to help students of marketing take their first steps to a stellar career.

Media Reviews
The brilliance of Brian Sheehan's new book is that it articulates time-tested theories and concepts, and then brings them to life with real life, practical examples and exercises. Overall, it is a 'must-read' for anyone interested in building a successful career in marketing or business. * Bob Seelert, Chairman, Saatchi & Saatchi *
Author Bio
Brian Sheehan is Associate Professor of Advertising in the S. I. Newhouse School at Syracuse University, New York. He has more than 25 years' professional experience with advertising agency Saatchi & Saatchi and currently acts as a consultant, managing their Toyota Worldwide Executive Board (TWEB). Brian is also an advisory board member of Fuhu, a China-US based internet-software company.