Basics Typography: Virtual Typography

Basics Typography: Virtual Typography

by Matthias Hillner (Author)


Basics Typography: Virtual Typography addresses a fundamentally new form of typographical communication. The book explores the visual arrangement of words and letters in the context of multimedia. Here, this arrangement is not simply a spatial positioning of text information it is also bound by time. The increasing use of moving, virtual type can help to harmonise this time-based presentation of words on screen. The book touches on work from a variety of designers, including Channel 4 and Pentagram Design. This will provide an excellent introduction to the latest methods in typographical and visual communication.


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More Information

Format: Paperback
Pages: 183
Publisher: AVA Publishing
Published: 18 May 2009

ISBN 10: 294037399X
ISBN 13: 9782940373994

Media Reviews
Good contents with historical references ... Clean and sleek look which attracts readers. Sang Yoon, James Madison University, USA. I use a lot of Basics titles in my teaching and also as set texts. I found the book very informative as it crosses many disciplines. For my students this is important as I am trying to get them to be free and open. Claire Sambrook, University of Portsmouth, UK. Very detailed with excellent references and examples. Jodi Parker, West Suffolk College, UK. Relevant, more specific than broader design texts on web design, so will help to focus the minds of potential multimedia students. Very visual and clean cut. Diagrams and examples let the reader explore rather than reading endless text. Kristian Low, Southampton Solent University, UK.
Author Bio
Matthias Hillner graduated with a Master of Arts from the Royal College of Art, and subsequently worked as a designer for various design consultancies in London. He uses a typography-led approach for developing multimedia and graphic design solutions.