by David Hands (Author)
This title demonstrates to students the value of design as a key strategic resource that can be utilized in the pursuit of securing a competitive advantage within highly complex and emergent markets. It offers contributions from key thinkers and practitioners drawn from both industry and academia to provide an essential guide to the development, key issues and future directions of design management.
Format: Paperback
Pages: 192
Edition: illustrated edition
Publisher: AVA Publishing
Published: 31 Aug 2009
ISBN 10: 2940373795
ISBN 13: 9782940373796