Basics Design: Grids

by Gavin Ambrose (Author), PaulHarris (Author)

New
Paperback
2008
$18.72

The seventh book in the award-winning Basics Design series, Grids focuses on the construction and ordering of the page and screen through the use of the grids. The grid features as a strong element in many areas of design, and presents both the student and practitioner alike with the opportunity to ground their work in solid foundations. This book explores not only how to construct grids, but, more fundamentally, why a designer should construct grids at all. Through detailed investigation of the principles behind grid design, this book will inform and advance your understanding of this key design component, allowing you to devise grids with ease and precision for any situation. Contemporary work is supported by concise descriptions, technical expansions and diagrammatic visualisations, enabling the reader to fully understand the work being discussed. True to the other books in the Basics Design series, Grids is an example in its own right. A reference section, set on a series of different grids, demonstrates the principles discussed in earlier chapters, and the book will serve as a valuable resource and companion to other books in the series. This book is suitable for students of graphic design and established professionals, general public wishing to learn more about design basics, and anyone interested in developing their design skills and knowledge of modern graphics solutions.

Synopsis

The seventh book in the award-winning Basics Design series, Grids focuses on the construction and ordering of the page and screen through the use of the grids. The grid features as a strong element in many areas of design, and presents both the student and practitioner alike with the opportunity to ground their work in solid foundations. This book explores not only how to construct grids, but, more fundamentally, why a designer should construct grids at all. Through detailed investigation of the principles behind grid design, this book will inform and advance your understanding of this key design component, allowing you to devise grids with ease and precision for any situation. Contemporary work is supported by concise descriptions, technical expansions and diagrammatic visualisations, enabling the reader to fully understand the work being discussed. True to the other books in the Basics Design series, Grids is an example in its own right. A reference section, set on a series of different grids, demonstrates the principles discussed in earlier chapters, and the book will serve as a valuable resource and companion to other books in the series. This book is suitable for students of graphic design and established professionals, general public wishing to learn more about design basics, and anyone interested in developing their design skills and knowledge of modern graphics solutions.

$18.72

Save:$4.01 (18%)

Quantity

Temporarily out of stock

More Information

Format: Paperback
Pages: 176
Publisher: AVA Publishing
Published: 30 Jun 2008
ISBN 10: 2940373779
ISBN 13: 9782940373772

Media Reviews

'Excellent choice for level 1 students, mainly due to the fact that the content is visual and concise and successfully covers both technical and creative aspects of design layout and grids.' Rhed Fawell, Middlesex University, UK

'As with all books in the basics design series, it is very clear, well structured and easy to navigate.' Philip Dixon, Southampton Solent University, UK

'Illustrates a wide range of approaches and delivers a clear description of the examples and encourages experimentation in design.' Ros Garland, Lincoln University, UK

'Very focussed. Covers all key elements and important issues in very clear and concise manner. Excellent book.' Rhiannon Robinson, Cumbria University, UK

Author Bio

Gavin Ambrose is a practising graphic designer whose client base includes the arts sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging. Paul Harris is a freelance writer, journalist and editor. Paul writes for international magazines and journals in London and New York. He is a co-author and collaborator on books about packaging design and design principles.