The No1 Ethical retailer for Books, CD’s, DVD’s & Games
30 Day Refund Guarantee

Basics Design: Typography: 03

Basics Design: Typography: 03

by Gavin Ambrose (Author), Gavin Ambrose (Author)

  • Used

    Paperback 2005

    $3.24
Synopsis

Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or express the personality of a person or organisation. Typefaces vary from clear and distinguishable letterforms that are suitable for extended blocks of text, to more dramatic and eye-catching typefaces that grab attention and are used in newspaper headlines and advertisements. Basics Design: Typography aims to impart a comprehensive understanding of typography, to explore its history, theory and practice. Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design.

$3.24

Save:$26.13 (89%)

Quantity

1 in stock

More Information

Format: Paperback
 Pages: 176
 Edition: 1
 Publisher: AVA Publishing
Published: 04 Jul 2005
ISBN 10: 2940373353
ISBN 13: 9782940373352

Media Reviews
An excellent resource not only for type but also for printing techniques and processes ... Very thorough, clear and concise. Good to see use of different paper stock and finishing techniques (varnishing). Gareth Stewart, Belfast Metropolitan College, UK.
Author Bio
Gavin Ambrose achieved his Masters in Communications at Central St. Martins and is a tutor on both the Typographic and Information Design courses at the London College of Printing. He has written and designed several books on branding and packaging. Paul Harris studied at the London College of Printing and has gone on to become a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic, including style bible Dazed & Confused.