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Basics Design: Format: 01

Basics Design: Format: 01

by Gavin Ambrose (Author), Gavin Ambrose (Author), Paul Harris (Author)

  • Used

    Paperback 2005

    $3.25
Synopsis

Format represents the physical point of contact with the user; affecting how we receive a design's printed or online information. The book demonstrates how a creative approach to format selection and a careful consideration of presentation space can produce dramatic results within both print and digital media. It examines established format standards and, with the aid of fully-illustrated examples, suggests how thoughtful application of pre-existing models can add an extra dimension to design. Basics Design: Format provides a detailed guide to successful implementation of format for students and professionals alike.

$3.25

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1 in stock

More Information

Format: Paperback
 Pages: 176
 Edition: 1
 Publisher: AVA Publishing SA
Published: 01 Nov 2005
ISBN 10: 2940373280
ISBN 13: 9782940373284

Media Reviews
One of the things I have really enjoyed about AVA's books is the selection of images and the various types of paper employed. Not only do your books house valuable content, the content is presented well with great photography - the angle shots, close-uos, etc. I currently use AVA's Basics Design: Format and Print and Finish for my two senior production courses. The heavy use of images with tight definitions and commentary appeal to the students and the type of examples selected by the authors inspire stronger design solutions. Elsi Vassdal Ellis, Western Washington University, USA.
Author Bio
Gavin Ambrose achieved his Masters in Communications at Central St. Martins and is a tutor on both the Typographic and Information Design courses at the London College of Printing. He has written and designed several books on branding and packaging. Paul Harris studied at the London College of Printing and has gone on to become a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic, including style bible Dazed & Confused.