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Design Management: Managing Design Strategy, Process and Implementation

Design Management: Managing Design Strategy, Process and Implementation

by KathrynBest (Author)

  • Used

    Paperback 2006

    $4.67
Synopsis

All designers will feel that creativity and innovation are at the heart of their designs. But for a design to have an effective and lasting impact it needs to work within certain structures, or have those structures created suitably around it. No matter how you work, a design can always be improved by assessing where it fits into the market, how it best to strengthen it before it's set in stone, who it could appeal to. It needs to be managed. In this accessible and informative second edition, Kathryn Best brings together the theory and practice of design management. With new interviews, case studies and related exercises, she provides an up to date guide for students wanting to know more about the strategy, process and implementation crucial to the management of design. The book takes its reader through the essential steps to good management of design and highlights topics currently under debate. In each part of the book Strategy, Process and Implementation are each explained using advice from leaders in the industry and real life examples. Best breaks up each part into clear and readable sections to create the perfect undergraduate book on design management.

$4.67

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Quantity

1 in stock

More Information

Format: Paperback
 Pages: 216
 Edition: 01
 Publisher: AVA Publishing
Published: 04 Dec 2006
ISBN 10: 2940373124
ISBN 13: 9782940373123

Media Reviews
'There are very few books on design management and none like this ... I would think it suitable for anyone studying any aspect of design ... It is also such an enjoyable read that I would even recommend it to non designers.' Bill Hollins, Engineering Designer, March/April 2007. 'The book is well designed, stylish and well delivered. Some good case studies that are practical, yet inspiring. The book feels fresh and contemporary and a more relevant book than many used already.' Donna Barkess, University of Sunderland, UK. 'Excellent book with useful and applicable approaches to clarifying the stages and processes in the current practice ... Rare text for this type of material - original and needed for the industry!' Paul Mazzucca, Mount Hood Community College, USA. 'This is the first design management title I have found that supports theory with visuals. This is certainly going to be the most student-friendly text on this subject matter!' Paul Ansell, Southampton Solent University, UK. 'The text provides some really interesting design methodologies all written in an informative and easily understandable way that will suit both our undergraduate and Masters students ... very interesting and useful case studies that provide a rich underpinning to the world of design.' Douglas Wilson, Nottingham Trent University, UK.
Author Bio
Kathryn Best is a designer, consultant, educator and author. She runs courses in design, strategy and innovation for academia and industry, specializing in interdisciplinary and collaborative working methods. Kathryn previously worked in architecture, interiors and brand consultancy, both in the US and UK, where she specialized in retail design and narrative environments. Kathryn's current research interest is in the potential of design and design thinking as a tool for innovation and change in the context of business, society, culture and the environment.