More Than A Name: An Introduction to Branding

More Than A Name: An Introduction to Branding

by Melissa Davis (Author), Melissa Davis (Author), Jonathan Baldwin (Foreword)

Synopsis

A modern, visually instructive textbook offering students a comprehensive introduction to the world of branding, from theory to implementation.

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More Information

Format: Paperback
Pages: 240
Edition: 01
Publisher: AVA Publishing
Published: 23 Jan 2006

ISBN 10: 2940373000
ISBN 13: 9782940373000