by RobertSawyer (Author)
Writing good copy requires creativity. Writing good copy is a craft to be learned through much practise and over time. Kiss and Sell: Writing for Advertising explores all aspects of copywriting to uncover the qualities necessary to fulfill the sole task of the copywriter - to empty store shelves of products. Examples used in the book represent some of the most successful advertising copy ever produced, supported by authentic visuals and engaging text outlining some world-famous campaigns. Interviews with the field's leading players provide exciting insights into one of our most talked-about industries.
Format: Paperback
Pages: 192
Publisher: AVA Publishing
Published: 11 Oct 2004
ISBN 10: 2884790330
ISBN 13: 9782884790338