Services Marketing: People, Technology, Strategy: 9th Edition: People, Technology, Strategy (Ninth Edition)

Services Marketing: People, Technology, Strategy: 9th Edition: People, Technology, Strategy (Ninth Edition)

by Christopher Lovelock (Author), Christopher Lovelock (Author), Jochen Wirtz (Author)

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Format: Paperback
Pages: 684
Edition: 9
Publisher: World Scientific Publishing
Published: 24 Sep 2021

ISBN 10: 194465982X
ISBN 13: 9781944659820