Services Marketing: People, Technology, Strategy (Ninth Edition)

by Christopher Lovelock (Author), Christopher Lovelock (Author), Jochen Wirtz (Author)

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Hardcover
2021
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Format: Hardcover
Pages: 684
Edition: 9th Edition
Publisher: World Scientific Publishing Co Pte Ltd
Published: 24 Sep 2021
ISBN 10: 194465979X
ISBN 13: 9781944659790

Services Marketing: People, Technology, Strategy (Ninth Edition)

New

$114.47

$114.47

More Information