Algorithms of the Intelligent Web

by HaralambosMarmanis (Author), Dmitry Babenko (Author)

• Used

  Paperback
  2009

  $4.01

  HIGHLIGHT

  Learn the techniques used by Google, Netflix, and Amazon to transform raw

  data into actionable information including recommendations, predictions,

  and intelligent search.

  DESCRIPTION

  Web 2.0 applications provide a rich user experience, but the parts you can't see

  are just as important and impressive. They use powerful techniques to process

  information intelligently and offer features based on patterns and relationships

  in data. Algorithms of the Intelligent Web shows readers how to use the same

  techniques employed by household names like Google Ad Sense, Netflix, and

  Amazon to transform raw data into actionable information.

  Algorithms of the Intelligent Web is an example-driven blueprint for creating

  applications that collect, analyze, and act on the massive quantities of data users

  leave in their wake as they use the web. Readers learn to build Netflix-style recommendation

  engines, and how to apply the same techniques to social-networking

  sites. See how click-trace analysis can result in smarter ad rotations. All the

  examples are designed both to be reused and to illustrate a general technique

  an algorithm that applies to a broad range of scenarios.

  As they work through the book's many examples, readers learn about recommendation

  systems, search and ranking, automatic grouping of similar objects,

  classification of objects, forecasting models, and autonomous agents. They also

  become familiar with a large number of open-source libraries and SDKs, and

  freely available APIs from the hottest sites on the internet, such as Facebook,

  Google, eBay, and Yahoo.

  KEY POINTS

  Create recommendations like those on Netflix and Amazon

  Implement Google's Pagerank and the HITS algorithm

  Discover matches on social-networking sites

  Business techniques like sorting email based on content, targeted

  advertising, and fraud detection

  MARKET INFORMATION

  The fields of Collective Intelligence and Web 2.0 are driving much of the interest

  in new web development techniques. This book is front-and-center in this

  hot area.