Finding the Sweet Spot: The Natural Entrepreneur's Guide to Responsible, Sustainable, Joyful Work

Finding the Sweet Spot: The Natural Entrepreneur's Guide to Responsible, Sustainable, Joyful Work

by Dave Pollard (Author)

Synopsis

Now what am I going to do? is a question many people ask - and leave unanswered - at critical potential turning points in their careers.
Perhaps youire a new graduate, but instead of lining up for a boring entry-level job at a big corporation, you wish you could start your own sustainable and responsible business. Or maybe youive been stuck in a job you hate for a few years, but you still dream of doing the thing you love and that youire actually good at. Or maybe youire a boomer and youire ready for a second career, a personal venture that will represent a total change from what youive spent most of your work life doing.
Whatever your situation, this is the book to help you get started. Finding the Sweet Spot explains how sustainable, responsible, and joyful natural enterprises differ from most jobs, and it provides the framework for building your own natural enterprise. Youill learn how to find partners who will help make your venture successful, how to do world-class market research, how to innovate, how to build resilience into your enterprise, and how to avoid the land mines that sink so many small businesses. Most importantly, youill learn how to find the sweet spot where your gifts, your passions, and your purpose intersect.

$13.36

Save:$5.50 (29%)

Quantity

1 in stock

More Information

Format: Paperback
Pages: 224
Publisher: Chelsea Green Publishing Co
Published: 23 Apr 2009

ISBN 10: 1933392908
ISBN 13: 9781933392905

Media Reviews
With a welcome vigour Pollard reinterprets many of the tools of management for the entrepreneur. Straightforward and plain-speaking without shortchanging the complexities of creating value, Finding the Sweet Spot is a book for grown-ups who want their work to make them feel like a kid again. --Michael E. Raynor, co-author of The Innovator's Solution and author of The Strategy Paradox
Author Bio
Dave Pollard spent twenty-seven years with Ernst & Young LLP as practice leader and advisor to entrepreneurs and then as chief knowledge officer and member of the firmis Strategy and Innovation Group. He recently became vice president of the Canadian Institute of Chartered Accountants (the counterpart of the US AICPA), with responsibility for research and professional guidance on sustainability, entrepreneurship, and governance. His popular environmental and business blog can be found at howtosavetheworld.ca. He lives with his family in Toronto, Canada.